- Brand philosophy and value
- Brand core competence
- Corporate culture
- Vision

BRAND PHILOSOPHY AND VALUE
Datotek is at the epicenter of IT industry.
While technology is ever changing, Datotek has consistently been at the forefront of memory products. Through years of amassing the growth and pursuit of excellence, Datotek that started out as OEM has become the most powerful support system for our customers. After ten years of skills and products refinement, Datotek entered the market under its own brand “DATO” in 2016, and in 2018 positioned itself as one of the top five brands on the Vietnamese memory market.
The orange and white colored brand logo signifies passion, liveliness and brightness, and is the first image that DATO wants to project to our partners. DATO’s memory and digital products are the bridge that connects the past and the future. DATO is gradually showing its edge worldwide and has become an irreplaceable new force in the market.
DATO was created to “delight your life”
And the company has continually adhered to this motto. Only when our customers are happy and the products can improve the quality of their lives, can DATO prove its value. DATO is committed to innovating its technology, improving our customers’ experience and working with our partners to create a win-win-win business model.
BRAND CORE COMPETENCE
We understand that in the era of mass information, having stable and convenient data storage is very important to customers. Through these 4 keys :

CORPORATE CULTURE
“Persistence in integrityand pursuit of sustainable operations”
“Integrity” is the fundamental and utmost important philosophy in DATO’s operations. Our commitment to this belief has made us the most trusted partners to our valued long-time customers.
The persistence in integrity applies to not only our customers, but also to DATO’s suppliers and employees. Only by keeping our promises can DATO win the support and loyalty of all. In doing so, DATO can achieve its goal of sustainable operations.